What: Pam Nelson & Maria Baugh, Butter Lane Co-owners, teach the East Village bakery's secret to startup success: eCommerce. Small business owners (or start-up hopefuls) will learn, hands-on, how Butter Lane survived and thrived, despite a retail recession.
Small business owners & entrepreneurs will learn how we:
• Set up our on-line delivery business (through our website & third parties, like Seamless)
• Maximized website sales (through upsells & simple offers)
• Analyzed Daily Deals, like Groupon or Living Social (Yes, you can make a profit!)
• Monetized our Social Media fan base
• Structured email blasts to be 'actionable'
• Quadrupled revenues on Amex Small Business Saturday
Handouts provided, and questions encouraged. Entrepreneurs: bring us your business models for Q&A and advice!
When: Mon, Oct 1st, 2012 | 7:30 pm – 9:00 pm
Where: Wix Lounge: 10 West 18th St, 2nd Floor New York, NY
Cost: $10
