Bloomingdale's Super Bowl Helmets Window Unveiling

What: In collaboration with the CFDA and NFL, Bloomingdale's will unveil one-of-a-kind Super Bowl XLVIII helmets custom created by 48 leading designers in their iconic 59th Street flagship store windows. 12 of the designer helmets will also be available for virtual try-on with the ability to send and share the images captured.  

The event will feature a Lexington Ave. street side tailgate of food trucks and fun, along with special appearances by some of the designers and NFL players.

Fans may visit http://Bloomingdales.com… to access NFL Auction and bid on the designer Super Bowl XLVIII helmets from January 15th - February 4th, with 100% of the net proceeds benefiting the NFL Foundation, a non-profit organization dedicated to improving the lives of those touched by the game of football.

When: Wednesday, January 15th, 2014  |  5:00 pm
Where: Bloomingdale's: 1000 3rd Ave New York, NY 10022
FREE