Feast your eyes on the first NYC store dedicated entirely to the sugary-sweet spin-off brand.
The Soho shop, which sports brick walls and hand-painted murals, is stocked with all manner of colorful underthings and basics.
Located at 565 Broadway at Prince St (212-219-9812, victoriassecret.com).
Mon–Sat 10am–8:30pm; Sun 11am–8:30pm.
