Starting off JapanTown on July 17th, 2010 is the Cool Japan festival in the East Village, NYC's unofficial Japan Town. Highlighting the popular elements that make Japanese culture "cool," this festival offers Japanese robots to antiques to favorite snacks such as yakimochi and okonomiyaki. Visitors are also invited to participate in a Japanese street fashion contest; winners receive a prize from a JapanTown sponsor.
The Healthy Food & Green festival on August 22nd in Midtown enlightens visitors about select wholesome Japanese foods. Look for macrobiotic specialties from Souen Noodle restaurant, pesticide-free Japanese produce from Suzuki Farm, miso beef from Marukome, and soy products from Kikkoman.
The Soul Food festival on September 26th in the Upper East Side is all about Japanese soul food—the authentic dishes unique to specific regions of Japan. Visitors can sample such eats as Kyushu grilled tonton pork, Japanese curry, fried soba and gyoza, and konjac. The agricultural government of Kyushu, Japan's southernmost island, is to showcase its regional products as well.
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