Lipton Sparkling Iced Tea Launch #GrandCentralNYC

What: Consumers who stop by this free event will have a chance to not only sample the new tea but have the opportunity to view a new state-of-the-art technology called nano-optical particle diffusion, which essentially allows objects to magically float in space. At least to the human eye! A unique transparent display system will be the first (and largest) display to use the technology and Lipton Sparkling Iced Tea is the first brand to leverage it as part of an uplifting consumer experience that will be sure to surprise and delight attendees.
When: March 20-21, 2015  |  7AM to 7PM
Where: Grand Central Vanderbilt Hall