DIOR HOMME ANNOUNCES POP-UP STORE IN SOHO

What: The Soho pop-up store features a signature mix of merchandise across all categories presently, available under the Dior homme label, including ready-to-wear, footwear, eyewear, leather goods, watches, jewelry, and fragrance.

            Designed as a unique, multi-dimensional space incorporating luxe materials with rich, tactile finishes throughout the soho pop-up store, brings together distinct modern and traditional elements that reflect the duality of Dior homme.

            The Imposing text-based sculpture, entitled whenever we see the sun (2012), is part of Mr. Montgomery’s “recycled sunlight” series, and will stand to evoke the structural and masculine Dior homme aesthetic. Dior homme’s temporary soho boutique offers a sophisticated, modern shopping environment reflecting Dior’s heritage of timeless elegance, luxury, and innovation.

When: April - Sept. 2012

Where: DIOR HOMME SOHO POP-UP STORE: 

133 GREENE STREET NEW YORK 10012

212.421.6009