Convergence: The Art of Advertising

What: The advent of digital and social media has created a new sort of audience. No longer content to be passive consumers of information or entertainment, the members of the “New Audience” expect to be active participants in their media. As a group, the New Audience doesn’t want to be told about a product via traditional advertising – the 30-second TV spot (because after all, who watches live TV!). This has led to a resurgence in Branded Entertainment, content that is supported by long form narrative and crafted to appeal to an audience that actively searches it out to engages with it.
Join our panel of creators and marketing pros to discuss the art and craft of making content that accomplishes the twin goals of promoting a brand’s message and creating experiences that appeal to modern consumers. 
When: Thursday Feb. 27th, 2014  |  7:30-9pm
Where: Lincoln Center - The Amphitheater
FREE